About the scores

AI score, 0 to 100, from a formula built with AI. Views vs their usual 40%, engagement vs their usual 25%, views per follower 20%, still rising 15%, each ranked against similar accounts.

Views vs their usual: how far a reel is ahead of what its creator normally gets, the middle value of their reels older than a week, scaled down while a reel is only hours or days old. 0.9x means slightly below their usual. Views include replays. NEW means fewer than five settled reels are tracked for this creator, so there is no comparison yet.

Engagement vs their usual: likes and comments per view (and shares when we have them) against that creator's normal rate. Still rising: how much the reel grew since our last look, against their usual.

Views per follower: views divided by the creator's followers. 3x means it travelled well past the creator's own followers.

High conversion: shown on a linked creator whose click-through rate is above the median of linked creators in the same niche, or of other linked creators that have no niche yet. Never a percentage or a rank, never a low mark, and hidden under 20 linked creators or when the creator has opted out. It is not part of the trend score.